EDGING OBJECTIVES
To come up with a plan that would bring a certain category of men together on International Men's Day with the aim of celebrating them for their efforts and positive contributions to the society.
To come up with a sales strategy that would promote the Premier Cool Ultimate 110g Limited Edition through in-store activation.
EDGE MAGIC
The International Men's Day External Engagement.
- We produced gift boxes for the influencers set to grace the event which the media team used for the pre-event amplification.
- Event renting and branding to suit the theme of the event
- We provided games for guests' relaxation before the event's kick-off.
- Got the sensational Niniola to perform at the event
PCD In-store Activation
- Super mass production of various gift items was used to reward customers who purchased the promo SKU.
Our secret Edge touch
THE SPREAD
Phase 1 (IMD external engagement ), Location was Lagos and duration was 1 day.
Phase 3 (Instore activation) pan Nigeria for a duration of 9 weeks.
SCOPE
Phase 1 - International Men's Day
Phase 2 - Instore activation.
THE EDGED OUTCOME
About 127,000 reach over 6 weeks.
