EDGING OBJECTIVES
To attain the direct Engagement of 5,000 Consumers
To receive 50% of Direct Engagement through Sampling
To collect the data of 40% of the Consumers through Direct Engagement
EDGE MAGIC
Product Education
Product Sampling
Fun Games
Sales and Rewards amidst a lively environment
Our secret Edge touch
THE SPREAD
Lagos, Port Harcourt and Abuja (4 WEEKS)
SCOPE
Mall activation
THE EDGED OUTCOME
We successfully engaged over 35,000 shoppers across the 3 cities
