EDGING OBJECTIVES
To educate mothers on the best possible ways to care for their babies across 16 states.
EDGE MAGIC
We made use of professional health workers who are experienced in baby care to engage mothers and sample them with the Cussons baby care soap. Then, we added our secret Edge touch.
THE SPREAD
Pan Nigeria (East, West, North, South including Lagos and Abuja)
SCOPE
Hospital Activation and Neighborhood Sales
THE EDGED OUTCOME
We reached over 500 thousand mothers across all locations
